FIRST
THINGs
FIRST!
Why is branding so important?
Whether you are creating a company or need a brand refresh, talking with a designer is key to starting your business on the right track.
Recognition: Stand out and be memorable in a crowded market.
Trust: Build credibility with a consistent, professional image.
Loyalty: Foster repeat business through positive brand experiences.
Value: Command higher quality with a strong brand perception.
Competition: Differentiate from competitors with unique identity.
Consistency: Maintain a cohesive appearance across all channels.
Emotional connection: Create lasting bonds with your audience.
Talent attraction: Draw top talent to a reputable company.
Marketing boost: Enhance the impact of your marketing efforts.
Naming
USE CASE: The name “Earlyfund” was outdated, it didn’t match with the new services offered which confused customers.
By changing name, the goal was to gain clarity, recognition, refresh the image & showcase the company’s new ambitions.
The first step was to brainstorm ideas and play around with concepts until we found the right fit for our story telling.
Here is some examples >>>
LOGO & slogan
Et voila, here is the company’s choice: Flag.finance. The logo is a conceptual symbol, ultra-minimalist and symbolises milestones of a startup’s journey.
Flag helps startups to raise fundings at each step of its development & beyond…
WEBSITE
The use of a space travel allegory represents their customers journey as innovative startups.
The theme is empowering, cool and futuristic, symbolizing the infinite technological possibilities.
With Flag, clients can reach their dreams and touch the stars.
Here is the website & its platform.
web nomination on awwwards.com
MASCOT
This retro futuristic astronaut is the brand mascot. It both represents & inspires ambitious entrepreneurs.
This 3D character was nominated in the ESA contest (European Spatial Agency).
It’s important to cultivate your image through all of your communication to ensure the right storytelling is conveyed to clients & employees. Here are some examples of linkedin posts & email marketing.
